The Men’s Beauty Market Is Growing
It’s normally women who take ages over the way they look, spending hours in the bathroom over their various beauty routines and applying hundreds of different moisturisers, creams and hair products every day. Time was most men would laugh at this and any man admitting to a morning beauty routine would be called ‘such a girl’ by his mates. But a new trend is emerging for men who care as much about their appearance as any girl, who buy all sorts of beauty products and spend a lot of time and effort on skin care, and stop at nothing to achieve the perfectly coiffured hairdo. There are an increasing number of men’s beauty products available both in shops and online, and the message is getting out that manly men can moisturise too!
Almost all the main brands for beauty are offering more and mroe products for men – from scented soaps, aftershave and deodorant to moisturisers and even makeup. There are loads of men’s beauty products from big brands such as Dermalogica, Acnease and Shockwaves products available from specialist men’s beauty sites online and high street shops. You can even get makeup that’s especially for men – The Men Pen is a concealer stick that claims to be purposely formulated for men’s skin – whether it’s really any different from the concealer sticks that women have been using for decades or not, it has made the option more accessible to regular men who wouldn’t usually dream of using makeup.
As for hair, there are loads of men’s products available for style-conscious men to sculpt their hair into the perfect look. Again many of the main high street brands do men’s versions of their best-selling styling products, and men can choose from loads of different gels, waxes and sprays to keep hair looking good. One of my favourite brands for hair styling is American Crew.
So what does this mean for the future of men’s grooming? Skin and hair care is definitely getting more accessible to men, and losing the stigma that went along with it. Looking after your skin and hair properly is important – perhaps for those boys who still think having a skincare routine is ‘girly’ it’s time they caught up!
